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Mayor Stewart Launches “City of New Britain COVID-19 Education and Marketing Program” to Encourage the Ongoing Safe Reopening of the City

FOR IMMEDIATE RELEASE January 21, 2021

Mayor Stewart Launches “City of New Britain COVID-19 Education and Marketing Program” to Encourage the Ongoing Safe Reopening of the City

New Britain, CT – Today Mayor Erin Stewart launched the “City of New Britain COVID-19 Education and Marketing Program,” a vast marketing campaign created to educate the public on the ongoing coronavirus pandemic and the relevant areas where it is impacting the City of New Britain. The campaign will additionally be used to market the City of New Britain and select highlighted businesses to encourage local, expanded, and safe economic activity. The campaign’s tagline is “Experience the NEW, Safely.”

“Businesses throughout New Britain have been working hard to implement the necessary precautions required to re-open during COVID-19, and are excited to welcome people back into their stores and restaurants,” said New Britain Mayor Erin Stewart. “We want to educate the public on the safety measures that can be found throughout the city, and encourage residents as well as those from outside our city limits to come experience all our vibrant community still has to offer.”

The “City of New Britain COVID-19 Education and Marketing Program” consists of an integrated digital and traditional media marketing campaign, “Re-Open, Safely” business kits that will be delivered to over 500 businesses throughout the city, and a City Directory that will be mailed to every home in New Britain. The marketing campaign aims to inform the public of the COVID-19 safety measures implemented by New Britain businesses through both traditional and social media outlets. The “Re-Open, Safely” business kits will contain City of New Britain safety guidelines, best safety practices for business owners, and a variety of safety tools including sanitizer, a mask and a contactless instrument. The City Directory will provide New Britain residents with crucial COVID-19 information, contact information for all city departments, as well as a variety of other useful city related information.

“Amato’s is happy to be open and providing safe in-store shopping and curbside service for all our customers,” said Sheri Amato, Owner of Amato's Toy and Hobby. “We are thankful to have remained in operation throughout the COVID-19 pandemic and are grateful to continue living out this dream that was started by our family 81 years ago.”

“I am proud to be working on this with the community that I grew up in,” said Karol Steczkowski, Owner and President of Axim Design, the firm awarded the contract to produce this campaign. “Small businesses need all of our support right now, and we are hopeful that this campaign will give them the help they need to weather this storm.”

The “City of New Britain COVID-19 Education and Marketing Program” was made possible through the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) funding. This funding was allocated to the City of New Britain to aid with expenses in direct response to the ongoing pandemic. Additional CARES Act monies have been allocated to establish a long-term city recovery program, stock food pantries, upgrade sanitation measures at city-owned facilities, support COVID responses
and public services, provide help with eviction mediation, and purchase necessary equipment for first responders.

Media Contact: Rachel Zaniewski
Public Affairs Specialist, Office of Mayor Erin E. Stewart (860) 826-3302 rachel.zaniewski@newbritainct.gov

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