In 2017, New Britain embarked on a branding and marketing campaign to highlight the positive changes taking place in the city.
“Experience The NEW” became the city slogan and serves as a welcome to residents and visitors alike to discover all that is “new” about New Britain. These recent business openings are exciting additions to the city.
Alvarium Beer Company is New Britain’s first brewery in over 50 years! Their motto, “Artistry Through Industry” harkens back to the city’s innovative spirit and manufacturing roots. Located 400 yards away from the original location of the historical Cremo Brewing Co., Alvarium is poised to become the top destination among New Britain’s “after work” crowd and craft beer aficionados alike. With a diverse selection of traditional and trendy beers, local kielbasa, food trucks, games and live music, there’s something for everybody at Alvarium Beer Company.